Technical SEO FAQ · Enterprise Technical SEO, Migrations, Measurement & Leadership
How do you communicate Technical SEO problems to executives?
Translate technical problems into business consequences.
Instead of:
"We have 300,000 duplicate URLs."
Say:
"Our URL architecture creates 300,000 alternate URLs, and a significant portion of Googlebot activity is directed toward these variants. We recommend consolidating them so crawling and indexing focus on the canonical product and category URLs."
Then explain:
- evidence;
- affected pages;
- business importance;
- recommendation;
- implementation effort;
- risk;
- expected measurement.
Executives generally need decisions and consequences, not crawler jargon.
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