Technical SEO FAQ · Enterprise Technical SEO, Migrations, Measurement & Leadership
How do you combine Search Console, logs, crawlers and analytics?
Each system answers different questions.
| Source | Best question |
|---|---|
| Search Console | What does Google report? |
| Server logs | What actually reached the server? |
| Crawler | What can our crawler discover? |
| Analytics | What do users do? |
| CMS/database | What URLs should exist? |
The strongest Technical SEO investigations reconcile these datasets.
For example:
CMS: 100,000 products
Sitemap: 95,000 URLs
Crawler: 90,000 discoverable URLs
Logs: 70,000 crawled recently
Search Console: 60,000 indexed
That discrepancy becomes the investigation.
Related questions
- How do you build technical SEO monitoring for a large website?
- How do you communicate Technical SEO problems to executives?
- How do you diagnose a sudden organic traffic drop from a technical SEO perspective?
- How do you perform an SEO-safe domain migration?
- How do you prove that a Technical SEO implementation caused an improvement?
- How do you use Google Search Console as a technical SEO diagnostic system?
- How do you validate a migration before launch?
- How would you manage Technical SEO during a major redesign?
- If you had access to the entire website, server logs, Search Console, analytics and development team, what would your first Technical SEO investigation be?