Technical SEO FAQ · Enterprise Technical SEO, Migrations, Measurement & Leadership
How do you diagnose a sudden organic traffic drop from a technical SEO perspective?
Do not immediately assume an algorithm update.
First separate:
measurement problem from technical problem from search-demand change from ranking/content change.
Check:
- GA/analytics tracking;
- Search Console clicks/impressions;
- indexing;
- robots.txt;
- server errors;
- migrations;
- canonical changes;
- noindex;
- sitemap;
- rendering;
- internal linking;
- Core Web Vitals;
- deployment history.
Compare the timing of the traffic drop with technical changes.
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