Technical SEO FAQ · Enterprise Technical SEO, Migrations, Measurement & Leadership
How would you manage Technical SEO during a major redesign?
Start before development.
Create:
- current URL inventory;
- redirect map;
- canonical specification;
- robots requirements;
- sitemap requirements;
- structured-data requirements;
- internal-linking requirements;
- rendering requirements;
- validation checklist.
Then build a staging crawl and compare old versus new.
Do not wait until launch day to discover that 30% of URLs have changed.
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