Technical SEO FAQ · Enterprise Technical SEO, Migrations, Measurement & Leadership
How do you validate a migration before launch?
Use a staging or controlled test environment.
Validate:
- representative templates;
- redirect logic;
- status codes;
- canonical;
- robots;
- sitemap;
- hreflang;
- internal links;
- structured data;
- rendering.
Run automated tests on a sample of the old URL inventory.
A migration is ready when critical paths are validated, not merely when the new website "looks correct."
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