The SEO Central
Nov 21, 22, 28 & 29 Enroll now
Live cohort · Certificate included

4-Day Advanced Technical SEO Workshop Series

From fundamentals to advanced auditing, SEO by site type, and technical SEO for AI Search and GEO. Live, hands-on, and deliberately small, so you actually leave able to do the work.

Live & hands-on 8 hours · 4 days Certificate Very limited seats Recordings Available
Nov 21, 22, 28 & 29 · 6-8 PM IST · Recordings included
Enroll now · ₹7,000 4999 See the 4-day plan

8 seats left · Early-bird price ends in —

4-Day Advanced Technical SEO Workshop Series
★★★★★ Rated 5/5
by the last cohort
20+
International clients worked with
100+
Professionals trained
50M+
Impressions generated
5/5
★★★★★Last cohort rating

Cohort fit

Who this workshop series is for

Seats are limited and the sessions go deep, so fit matters. Here is who gets the most from it.

This is for you if

  • ✓ You do SEO, marketing, or development and want to move properly into technical SEO
  • ✓ You want to run advanced technical audits and build a clear prioritization framework
  • ✓ You want hands-on crawling and auditing on real websites
  • ✓ You work on (or want to) e-commerce, JavaScript, or international websites
  • ✓ You want to get ahead on technical SEO for AI Search and GEO

This is not for you if

  • ✗ You want a passive, watch-later course (this is live and hands-on)
  • ✗ You have no SEO basics yet and are starting from zero
  • ✗ You are looking for content or link-building tactics (this series is technical only)
  • ✗ You cannot join live across most of the four days

The outcome

What you will be able to do

Think like a technical SEO

Reason about discoverability, crawlability, rendering, and how search engines interpret a site.

Run advanced technical audits

Set up targeted crawls, manage robots.txt, canonicals and redirects, and build repeatable audit workflows.

Segment and analyse at scale

Break sites down by page type, region, or template, and connect schema, UX, page speed and API analysis.

Handle SEO by site type

Apply technical SEO to international, e-commerce, and JavaScript websites with confidence.

Prioritise for business impact

Turn findings into a technical prioritization framework aligned with real business goals.

Win at AI Search & GEO

Make sites technically ready for AI Search and GEO, and inspect them live with Chrome DevTools.

The plan

Four days, fundamentals to AI Search

4 days · 8 hours live · Nov 21, 22, 28 & 29 · 6-8 PM IST. Certificate on completion.

Day 1

Fundamentals

We build the mental model first: how a page travels from a URL on the open web to something a search engine can rank. You will see discoverability, crawlability, rendering, and interpretation as one connected pipeline, and where technical SEO fits now that AI answers are part of search.

  • Discoverability: how search engines discover URLs and domains
  • Crawlability: internal linking and site architecture
  • Rendering: how Google accesses, parses, and renders pages
  • Interpretation: UX signals, content hierarchy, and structured data
  • Technical SEO and AI answers
Nov 21 · 6-8 PM IST
Day 2

Advanced Technical Audit

A full, repeatable audit workflow you can run on any site. You set up targeted crawls, segment large sites so the data is actually usable, take control of robots.txt, canonicals and redirects, and connect schema, UX, page speed and API data into one clear picture you can act on.

  • Set up and execute targeted technical SEO crawls
  • Segment websites by page type, region, or template for deeper analysis
  • Manage robots.txt, canonicals, redirects, and other crawl directives effectively
  • Build repeatable crawling workflows that uncover hidden technical opportunities
  • Schema, UX, Page Speed, and API-connected analysis
Nov 22 · 6-8 PM IST
Day 3

Evaluate & Execute

Applying technical SEO where it actually gets hard: international and multilingual sites, e-commerce at scale, and JavaScript-heavy websites. You will learn to evaluate each site type on its own terms and turn what you find into a prioritized plan tied to business goals.

  • How to structure and optimize international and multilingual websites
  • Managing hreflang, regional targeting, and duplicate content
  • Advanced e-commerce technical SEO: faceted navigation, canonicalization, and structured data
  • JavaScript SEO: SPAs, dynamic rendering, lazy loading, and hydration
  • Building a technical prioritization framework aligned with business goals
Nov 28 · 6-8 PM IST
Day 4

Technical SEO for AI Search

Most in-demand

The forward-looking day, and the reason many people join. How AI Search and generative engines discover, access, and cite content, how to prepare a site to actually show up in AI answers, and how to inspect all of it live with Chrome DevTools and the Network tab.

  • Technical SEO for AI Search and GEO: how AI engines discover, access, and cite your content
  • Preparing sites to be understood and surfaced in AI answers
  • Chrome DevTools and the Network tab, hands-on
Nov 29 · 6-8 PM IST

Spotlight

Where technical SEO is moving fastest

Two focus areas we go deep on, because this is where most teams are behind right now.

Day 4 · Most in-demand

Technical SEO for AI Search & GEO

AI Search is changing how sites get found and cited. We go past the theory into what actually makes a website legible to AI engines, and how to verify it live rather than guess.

  • ✓ How AI engines discover, access, parse, and cite your content
  • ✓ Preparing sites to be understood and surfaced in AI answers (GEO)
  • ✓ Where technical SEO and AI answers overlap, and what to prioritise first
  • ✓ Inspecting real requests and rendering with Chrome DevTools and the Network tab
Day 3 · Deep dive

International & Multilingual Technical SEO

International is one of the highest-leverage and most error-prone areas of technical SEO. We work through structure, targeting, and the mistakes that quietly break visibility across regions.

  • ✓ How to structure and optimize international and multilingual websites
  • ✓ Implementing hreflang correctly, and debugging it when it breaks
  • ✓ Regional targeting and handling duplicate content across locales
  • ✓ Fitting international fixes into your prioritization framework

Your instructor

Abhinav Krishna
50M+
Impressions
2M+
Clicks generated
30+
Research guides
Connect on LinkedIn

Abhinav Krishna

Founder & Head of Research, The SEO Central

Technical SEOAdvanced AuditingJavaScript SEOInternational SEOE-commerce SEOAI Search / GEO

Abhinav is the founder of The SEO Central, a research-led platform on modern search and AI-search visibility. With 5+ years in technical SEO and GEO, he has worked hands-on with 20+ international clients and MNC agencies, generating 50M+ impressions and publishing 30+ in-depth technical guides. His focus is the technical problems that quietly cap growth: crawling and indexing, advanced auditing, and site-type-specific work across e-commerce, JavaScript, and international sites.

His approach is deliberately unhyped: findings first, mechanism second, strategy third. This series distils that into four practical days, built around real sites and real tools rather than slides.

Connect on LinkedIn

From past cohorts

What people say

Last Season attendee reviews.

★★★★★
The Session Was Very informative and as alsways Abhinav explained these advanced topics in a very simple and easy manner
Abhijith MJ
Founder Brandarquitecta
★★★★★
Thanks Abhinav for the sessions, The auditing fraeworks was new to me. I set up targeted crawls, compared them, and got very detailed undestading of these topics
Bhuvan Nath
SEO Analysts
★★★★★
Abhinav explained the technical concepts very clearly and helped clear many of my doubts around crawling and indexing. The depth of the session was really helpful.
Sunaina
Digital Marketing Trainer
★★★★★
“Abhinav’s way of explaining technical SEO made the session very informative and engaging. The practical explanations helped me understand the concepts much better.”
Al
Aleena
★★★★★
The AI Search and GEO day alone was worth it. I now know how to make our content legible to AI answers, not just Google.
Sourav
Digital Marketing Executive
★★★★★
The Session Was Very informative and as alsways Abhinav explained these advanced topics in a very simple and easy manner
Abhijith MJ
Founder Brandarquitecta
★★★★★
Thanks Abhinav for the sessions, The auditing fraeworks was new to me. I set up targeted crawls, compared them, and got very detailed undestading of these topics
Bhuvan Nath
SEO Analysts
★★★★★
Abhinav explained the technical concepts very clearly and helped clear many of my doubts around crawling and indexing. The depth of the session was really helpful.
Sunaina
Digital Marketing Trainer
★★★★★
“Abhinav’s way of explaining technical SEO made the session very informative and engaging. The practical explanations helped me understand the concepts much better.”
Al
Aleena
★★★★★
The AI Search and GEO day alone was worth it. I now know how to make our content legible to AI answers, not just Google.
Sourav
Digital Marketing Executive
★★★★★
Session Was realy Nice , got lot of new info on screaming frog and crawling for audits
Sarath S
SEO Analyst
★★★★★
Advanced tech seo workshop was realy healpfull, he had good examples of explaying advanced topic like hydration and ssr to us , very much intrested in future sessions
Mohammed Irfan
SEO Strategist
★★★★★
The Chrome DevTools and Network tab session was so practical never seen anyone explaining those in a session thanks the seo central team
Pr
Prakrithi
SEO Manager
★★★★★
Session Was realy good, expecialy the e-commerce technical session helped me tackle faceted navigation and structured data on our store with real confidence.
Deepu
Digital Marketer
★★★★★
Clear, structured and deep. The crawling and rendering explanations were the best I have come across.
Sa
Saranya Suresh
Digital Marketer
★★★★★
Session Was realy Nice , got lot of new info on screaming frog and crawling for audits
Sarath S
SEO Analyst
★★★★★
Advanced tech seo workshop was realy healpfull, he had good examples of explaying advanced topic like hydration and ssr to us , very much intrested in future sessions
Mohammed Irfan
SEO Strategist
★★★★★
The Chrome DevTools and Network tab session was so practical never seen anyone explaining those in a session thanks the seo central team
Pr
Prakrithi
SEO Manager
★★★★★
Session Was realy good, expecialy the e-commerce technical session helped me tackle faceted navigation and structured data on our store with real confidence.
Deepu
Digital Marketer
★★★★★
Clear, structured and deep. The crawling and rendering explanations were the best I have come across.
Sa
Saranya Suresh
Digital Marketer

Last time

Inside the previous cohort

Real people, real sites, deep sessions. Add photos from the last workshop.

Enroll

Join the next cohort

Early-bird · — left
4999 ₹7,000

Full 4-day live series · Nov 21, 22, 28 & 29

  • ✓ 4 live, hands-on days with Abhinav
  • ✓ Advanced auditing on real sites
  • ✓ Technical SEO for AI Search and GEO
  • ✓ All session recordings
  • ✓ Certificate of completion
Enroll now · ₹7,000 4999

Only 8 seats remain

Go deeper

Read our in-depth technical SEO guides

A preview of how we teach. 30+ detailed guides are already published on The SEO Central. Each opens in a new tab.

Crawling

How Search Engines Crawl, Index, and Rank Websites

Read guide → Auditing

Log File Analysis for SEO: How to Analyze Crawl Activity

Read guide → Screaming Frog

Internal Linking with Screaming Frog: A Step-by-Step Guide

Read guide → JavaScript SEO

JavaScript SEO: A Simple Beginner's Guide

Read guide → International

Optimizing Hreflang Tags for Seamless International SEO

Read guide → AI Search / GEO

Optimizing Visibility in Generative AI Answers: LLMO, GEO & RAG

Read guide →

Browse all 30+ guides

Questions

Before you enroll

Do I need to be a developer?

No. You should be comfortable with basic SEO, but the technical concepts are built from the ground up across the four days.

Is it live or recorded?

Live and hands-on across four days. You also get all recordings, so a missed session is never lost.

Do I get a certificate?

Yes, a certificate of completion is issued after the four days.

What if I cannot attend a day live?

Every session is recorded and shared, so you can catch up and still follow the hands-on work.

What do I need before we start?

A site to work on and access to standard tools such as Screaming Frog and Search Console. We share setup details before Day 1.

How do I pay? Is it secure?

Payment is handled securely through Razorpay.

Four days to master technical SEO, up to AI Search.

Next cohort: Nov 21, 22, 28 & 29. Very limited seats.

Enroll now · ₹7,000 4999
4-Day Advanced Technical SEO Series
₹7,000 4999
8 seats left · early-bird ends soon
Enroll now