Author
Abhinav Krishna
Technical SEO Consultant · Founder, The SEO Central
Abhinav Krishna is a Technical SEO consultant, digital marketing educator, and community builder based in Thrissur, Kerala, India. He is the founder of The SEO Central and co-founder of Digital Mind Collective and Growth Catalyst Academy. He has over 5 years of professional experience across SEO and digital marketing.
He specializes in Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), optimizing content for AI-powered search experiences including ChatGPT, Google Bard, Bing Chat, and Google's AI Mode. His technical work covers Core Web Vitals, JavaScript SEO, structured data implementation, international SEO with hreflang, and technical auditing.
He currently works as a Search Engine Optimization Analyst at Webandcrafts, and previously worked at SpiderWorks Technologies. His client work spans healthcare, e-commerce, technology, B2B, SaaS, and real estate, across multiple countries.
Through The SEO Central he has published 25+ technical articles, and through Digital Mind Collective he co-runs a community of 500+ digital marketing professionals. He also teaches a free SEO training series in Malayalam for the local digital marketing community.
Outside of SEO, he paints in watercolor — minimal, meditative compositions that he treats as a creative counterbalance to analytical work.
Specialties
At a glance
| Role | Founder & Head of Research |
|---|---|
| Based in | Thrissur, Kerala, India |
| Current employer | Webandcrafts (SEO Analyst) |
| Focus | Technical SEO, GEO & AEO |
| Since | December 2023 |
| Education | BA (Hons) History — IGNOU; Diploma in Mechanical Engineering — Sreerama Govt. Polytechnic |
| Languages | Malayalam (native), English (professional), Hindi (limited), Tamil (elementary) |
| Experience | 5+ years |
Published articles
How AI Systems and Search Engines Understand Content
For many years, SEO focused almost entirely on keywords. If a page used the right words in the right places , it could…
GEO/AI Search Optimization Case Study for a Qatar B2C Store
This case study explains how a Qatar-based consumer e-commerce store achieved measurable visibility inside AI search…
Dual-Domain SEO Architecture with Unified Entity & Link Equity Integration
This implementation study outlines the architecture, semantic structure, and entity-based SEO strategy for a brand with…
How to Fix "Discovered – Currently Not Indexed" and "Crawled – Currently Not Indexed"?
To fix "Discovered – currently not indexed" or "Crawled – currently not indexed" issues in Google Search Console,…
A Simple eCommerce SEO Framework: Architecture, Optimization, Link Building & Launch Strategy
Now, visibility equals viability . No matter how great your product or service is, your eCommerce brand cannot thrive…
Step-by-Step: How to Uncover the Exact Queries GPT-5 Sends (Query Fan-Out)
When ChatGPT searches the web, it doesn't send your prompt as-is. Behind the scenes, GPT-5 performs a process known as…
How to Improve E-E-A-T (Experience, Expertise, Authority, Trust)?
E-E-A-T (Experience, Expertise, Authority, and Trust) is a key factor that Google uses to evaluate the quality of…
Are AI Agents Generating Synthetic Queries in Google Search Console?
Recently, something unusual showed up in Google Search Console (GSC) — queries that don't look like they were typed by…
What Is Answer Engine Optimisation ? Explained With Case Study
Answer Engine Optimization (AEO) is the practice of structuring and optimizing content not only in your website but all…
How Search Engines Crawl, Index, and Rank Websites
Search engines like Google process billions of web pages every day. Their goal is simple: deliver the most relevant and…
The Evolution of the Internet, the World Wide Web, and Search: From ARPANET to AI Agents
The Internet has revolutionized global communication, commerce, and information access. Its origins trace back to the…