Technical SEO FAQ · Technical SEO Strategy & Foundations
What is your process for deciding whether a technical SEO issue is worth fixing?
First establish whether the issue is real, then determine its impact.
Use this sequence:
Observation → Google exposure → SEO consequence → scale → business value → implementation risk
Example:
"35,000 parameter URLs exist" is an observation.
It becomes an SEO issue only after establishing that these URLs are unnecessarily crawled, duplicate valuable pages, create indexation problems, or otherwise create a meaningful search-system inefficiency.
Not every crawler warning requires a fix. Some should be monitored; others are expected behavior.
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