# What is your process for deciding whether a technical SEO issue is worth fixing?

> First establish whether the issue is real, then determine its impact.

Use this sequence:

**Observation → Google exposure → SEO consequence → scale → business value → implementation risk**

Example:

"35,000 parameter URLs exist" is an observation.

It becomes an SEO issue only after establishing that these URLs are unnecessarily crawled, duplicate valuable pages, create indexation problems, or otherwise create a meaningful search-system inefficiency.

Not every crawler warning requires a fix. Some should be monitored; others are expected behavior.

## Sources

- [Google Search Central — Crawl Budget](https://developers.google.com/crawling/docs/crawl-budget)
- [Google Search Central — Canonicalization](https://developers.google.com/search/docs/crawling-indexing/canonicalization)

## Related questions

- [How do you balance technical SEO recommendations with development constraints?](https://www.theseocentral.com/technical-seo-faq/how-do-you-balance-technical-seo-recommendations-with-development-constraints.md)
- [How do you define technical SEO at an organizational level?](https://www.theseocentral.com/technical-seo-faq/how-do-you-define-technical-seo-at-an-organizational-level.md)
- [How do you distinguish between an SEO problem and a website engineering problem?](https://www.theseocentral.com/technical-seo-faq/how-do-you-distinguish-between-an-seo-problem-and-a-website-engineering-problem.md)
- [How do you measure the business impact of technical SEO?](https://www.theseocentral.com/technical-seo-faq/how-do-you-measure-the-business-impact-of-technical-seo.md)
- [How do you prioritize technical SEO issues when there are hundreds of problems?](https://www.theseocentral.com/technical-seo-faq/how-do-you-prioritize-technical-seo-issues-when-there-are-hundreds-of-problems.md)
- [What does an advanced Technical SEO audit look like?](https://www.theseocentral.com/technical-seo-faq/what-does-an-advanced-technical-seo-audit-look-like.md)
- [What does technical SEO mean beyond crawling, indexing and fixing errors?](https://www.theseocentral.com/technical-seo-faq/what-does-technical-seo-mean-beyond-crawling-indexing-and-fixing-errors.md)
- [What percentage of an SEO roadmap should be dedicated to technical SEO?](https://www.theseocentral.com/technical-seo-faq/what-percentage-of-an-seo-roadmap-should-be-dedicated-to-technical-seo.md)
- [What technical SEO assumptions do experienced teams still get wrong?](https://www.theseocentral.com/technical-seo-faq/what-technical-seo-assumptions-do-experienced-teams-still-get-wrong.md)

---

Answered by Abhinav Krishna (https://www.theseocentral.com/author/abhinav-krishna)
Source: https://www.theseocentral.com/technical-seo-faq/what-is-your-process-for-deciding-whether-a-technical-seo-issue-is-worth-fixing