Technical SEO FAQ · Technical SEO Strategy & Foundations
How do you balance technical SEO recommendations with development constraints?
Start by defining the SEO requirement rather than prescribing one implementation.
For example, instead of saying "implement SSR", define the requirement as:
Important content and links must be reliably available to users and search engines.
Engineering can then evaluate SSR, SSG, pre-rendering, hydration or another architecture.
A good SEO-development workflow is:
SEO problem → technical requirement → implementation options → effort/risk assessment → implementation → SEO validation
The SEO should understand enough engineering to discuss trade-offs, but should not dictate implementation without understanding the application's architecture.
Google notes that server-side or pre-rendering can be beneficial because it makes websites faster for users and crawlers, while Google can also process JavaScript.
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