Technical SEO FAQ · Technical SEO Strategy & Foundations
What does an advanced Technical SEO audit look like?
An advanced audit begins with the website's architecture and business model, not with a crawler's warning list.
A mature audit examines:
- URL inventory
- crawl behavior
- server responses
- rendering
- indexation
- canonicalization
- internal linking
- XML sitemaps
- robots.txt
- JavaScript
- structured data
- internationalization
- performance
- migrations and change history
- business impact
The output should explain what is happening, why it matters, what should change, how to implement it and how to validate it.
Related questions
- How do you balance technical SEO recommendations with development constraints?
- How do you define technical SEO at an organizational level?
- How do you distinguish between an SEO problem and a website engineering problem?
- How do you measure the business impact of technical SEO?
- How do you prioritize technical SEO issues when there are hundreds of problems?
- What does technical SEO mean beyond crawling, indexing and fixing errors?
- What is your process for deciding whether a technical SEO issue is worth fixing?
- What percentage of an SEO roadmap should be dedicated to technical SEO?
- What technical SEO assumptions do experienced teams still get wrong?