Technical SEO FAQ · Technical SEO Strategy & Foundations
What technical SEO assumptions do experienced teams still get wrong?
Common assumptions include:
- Crawled means indexed.
- Indexed means ranking.
- A 200 response means the page is SEO healthy.
- robots.txt is an index-removal mechanism.
- Google cannot process JavaScript.
- Every crawler warning should be fixed.
- More indexed URLs means better SEO.
- A canonical is an absolute directive.
- Core Web Vitals scores guarantee ranking.
- A large URL count automatically means a crawl-budget problem.
Google's documentation explicitly separates crawling, indexing and serving, and states that technical eligibility does not guarantee indexing or ranking.
Sources
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