Technical SEO FAQ · Technical SEO Strategy & Foundations
What technical SEO assumptions do experienced teams still get wrong?
Common assumptions include:
- Crawled means indexed.
- Indexed means ranking.
- A 200 response means the page is SEO healthy.
- robots.txt is an index-removal mechanism.
- Google cannot process JavaScript.
- Every crawler warning should be fixed.
- More indexed URLs means better SEO.
- A canonical is an absolute directive.
- Core Web Vitals scores guarantee ranking.
- A large URL count automatically means a crawl-budget problem.
Google's documentation explicitly separates crawling, indexing and serving, and states that technical eligibility does not guarantee indexing or ranking.
Sources
Related questions
- How do you balance technical SEO recommendations with development constraints?
- How do you define technical SEO at an organizational level?
- How do you distinguish between an SEO problem and a website engineering problem?
- How do you measure the business impact of technical SEO?
- How do you prioritize technical SEO issues when there are hundreds of problems?
- What does an advanced Technical SEO audit look like?
- What does technical SEO mean beyond crawling, indexing and fixing errors?
- What is your process for deciding whether a technical SEO issue is worth fixing?
- What percentage of an SEO roadmap should be dedicated to technical SEO?