Technical SEO FAQ · URL Architecture, Internal Linking & Information Architecture
How would you redesign the architecture of a website with thousands of disconnected pages?
Start with page classification:
Home
├── Category
│ ├── Subcategory
│ │ └── Product
│
└── Resources
├── Topic
└── Article
Then identify:
- primary entities;
- categories;
- supporting content;
- commercial pages;
- informational pages;
- geographic pages.
Build contextual internal links between related entities.
Do not simply add a "related pages" block everywhere. Internal linking should communicate meaningful relationships.
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