Technical SEO FAQ · URL Architecture, Internal Linking & Information Architecture

How would you redesign the architecture of a website with thousands of disconnected pages?

Start with page classification:

Home
 ├── Category
 │    ├── Subcategory
 │    │    └── Product
 │
 └── Resources
      ├── Topic
      └── Article

Then identify:

  • primary entities;
  • categories;
  • supporting content;
  • commercial pages;
  • informational pages;
  • geographic pages.

Build contextual internal links between related entities.

Do not simply add a "related pages" block everywhere. Internal linking should communicate meaningful relationships.


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