Technical SEO FAQ · URL Architecture, Internal Linking & Information Architecture
How would you redesign the architecture of a website with thousands of disconnected pages?
Start with page classification:
Home
├── Category
│ ├── Subcategory
│ │ └── Product
│
└── Resources
├── Topic
└── Article
Then identify:
- primary entities;
- categories;
- supporting content;
- commercial pages;
- informational pages;
- geographic pages.
Build contextual internal links between related entities.
Do not simply add a "related pages" block everywhere. Internal linking should communicate meaningful relationships.
Related questions
- Can excessive internal links dilute SEO signals?
- How deep should important pages be within a site's architecture?
- How do you build an internal-linking strategy for a large website?
- How do you identify internal-linking opportunities algorithmically?
- How do you identify orphan pages at scale?
- How do you measure the impact of an internal-linking change?
- How important are breadcrumbs for Technical SEO?
- How would you optimize internal links on an e-commerce website?
- What makes a scalable SEO-friendly URL architecture?
