Technical SEO FAQ · URL Architecture, Internal Linking & Information Architecture
What makes a scalable SEO-friendly URL architecture?
A scalable architecture:
- represents meaningful content relationships;
- avoids unnecessary URL variants;
- uses stable URL patterns;
- makes important content discoverable;
- supports logical internal linking;
- minimizes uncontrolled parameter combinations;
- can accommodate future growth.
Avoid building URL structures around temporary UI states.
For example, a stable product URL is usually preferable to an URL that changes because of a temporary sorting/filtering state.
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