Technical SEO FAQ · Redirects, Status Codes, Sitemaps & Robots
What is the SEO impact of soft 404s?
A soft 404 is a URL that technically returns a successful response but represents missing or nonexistent content.
Example:
200 OK
with:
"Product not found."
Google may treat such URLs differently from normal pages.
Soft 404s can create poor indexation signals and unnecessary crawling.
For genuinely removed resources, return the appropriate 404/410 behavior or redirect when a relevant replacement exists.
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