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Technical SEO FAQ · Redirects, Status Codes, Sitemaps & Robots

How would you handle thousands of URLs returning 200 but displaying "not found"?

First determine whether they are true resources or generated error states.

For true missing pages:

  • return 404/410;
  • remove internal links;
  • remove from sitemaps;
  • redirect only when a relevant replacement exists.

Do not redirect every missing page to the homepage. A generic redirect can create misleading signals and poor user experience.

Sources

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