Technical SEO FAQ · Indexing, Canonicalization & Duplicate Content

How would you manage indexation on a large e-commerce website?

Create an indexation policy by URL class.

Example:

Product pages → index if valid/unique
Category pages → index
Internal search → usually exclude
Tracking parameters → consolidate
Sort parameters → control
Temporary filters → control
Out-of-stock products → business-specific policy
Expired products → redirect, 404/410 or retain depending on context

The policy should be implemented consistently across templates rather than manually page by page.

Then validate:

  • index coverage;
  • canonical selection;
  • sitemap quality;
  • internal links;
  • crawl distribution.

Sources


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