Technical SEO FAQ · Indexing, Canonicalization & Duplicate Content

How would you identify index bloat?

Do not define index bloat simply as "too many indexed pages."

Compare:

Indexed URLs

against:

valuable, intentional, indexable URL inventory.

Look for:

  • internal search pages;
  • parameter URLs;
  • duplicate pages;
  • thin archive pages;
  • obsolete pages;
  • generated combinations;
  • soft 404-like pages.

Then determine whether these URLs are actually appearing in Google's index and whether they create a meaningful search-management problem.

The goal is not the smallest possible index. It is an index containing the pages that should represent the site in Search.


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