Technical SEO FAQ · International SEO, Structured Data & Advanced Technical Signals
What is the difference between structured data eligibility and ranking?
Structured data can make a page eligible for certain search features if Google's requirements are met.
It does not guarantee:
- rankings;
- impressions;
- rich-result display;
- traffic.
Treat structured data as a way of communicating information accurately, not as a ranking manipulation mechanism.
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