Technical SEO FAQ · International SEO, Structured Data & Advanced Technical Signals
How should infinite scroll be implemented for SEO?
Provide crawlable paginated URLs in addition to the interactive infinite-scroll experience.
For example:
/products?page=1
/products?page=2
/products?page=3
Users can receive infinite scroll while search engines have explicit URL paths.
Each paginated state should expose the content associated with that URL.
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