Claim or add your business in ChatGPT's Business Hub, verify that you own it, and get the profile ready for insights, products and a customer-facing business agent. Every screen is annotated: the red numbered markers show what to select, in order.

Before you start #

Business Hub lets an owner or authorized representative claim a business in ChatGPT, keep its details current, upload product information and see how people find it: mentions, website clicks and discovery topics. Eligible businesses can also publish a business agent that answers customer questions about products and policies.

You'll needWhy
A ChatGPT account (any plan)The profile is managed from this account. No Ads account or Enterprise agreement is required.
Access to your domain's DNS (e.g. Cloudflare, GoDaddy)Needed for website-domain verification.
Your business phone and emailOne-time codes are sent to both.
A government-issued ID (and possibly business registration documents)Required by Persona before you can publish changes, view insights or build an agent.
EligibilityProfile claiming depends on the business's location and type. Business agents are currently limited to eligible US e-commerce and online-service businesses with a website. Businesses outside the US, including in India and the GCC, may be able to manage a profile without being able to create an agent.

Part 1: Open Business Hub and find your business #

1

Open Business Hub #

Sign in to ChatGPT and open Business from the sidebar, or go directly to chatgpt.com/business-hub. The landing page reads “Reach new customers and grow your business with ChatGPT.”

2

Search for your business by name #

Business Hub search box showing an existing listing and a Create option
  • 1Type your business name in the search box.
  • 2If your business appears with the right address, select that listing to claim it.
  • 3If it doesn't exist yet, select Create ‘Your business name’ to add it (available to eligible online businesses).
Pick the right listingClaim the listing that matches your actual address and brand. Local stores and restaurants can currently only claim an existing US listing. If the listing shows Contact support, it is locked; request access through support.
3

Enter your business details and choose a verification method #

Confirm the ChatGPT account that will manage the business, then fill in the basics: website, category (for example Marketing agency), phone, email, delivery and return policies. A preview card on the right updates as you type. Next, choose a verification method: Website domain, Business phone, Business email or Shopify store.

Part 2: Verify with your website domain #

4

Copy the TXT record ChatGPT gives you #

Verify that you control theseocentral.com screen with TXT record details
  • 1Copy the Name or host value (format: openai-business-profile.yourdomain.com).
  • 2Copy the Value or content (format: openai-business-profile=). Use the copy icons so no character is missed.
  • 3Leave this tab open. You'll come back to select Verify domain after adding the record.
Note the line “Record expires …”. The token is time-limited, so add it promptly. The value is unique to your account, so never share it publicly.
5

Add the TXT record in your DNS provider (Cloudflare example) #

In a new tab, open your DNS provider. In Cloudflare: select your domain → DNS → Records.

Cloudflare Add record dialog with TXT type, name and content filled in
  • 1Select + Add record.
  • 2Set Type to TXT.
  • 3Paste the Name you copied. Cloudflare accepts the full host or just openai-business-profile.
  • 4Paste the Content value exactly. Leave TTL on Auto.
  • 5Select Save.
Not on Cloudflare?The fields are the same at every registrar (GoDaddy, Namecheap, Hostinger, Route 53): type TXT, host/name, value. If an agency or IT team manages your domain, send them the three values and ask them to add the record.
6

Return to ChatGPT and select Verify domain #

Go back to the ChatGPT tab (marker 3 in the step 4 screenshot) and select Verify domain. DNS can take a few minutes, or occasionally longer, to propagate. If it fails, wait and try again. You can check the record yourself with dig TXT openai-business-profile.yourdomain.com or any online DNS lookup.

Part 3: Verify your phone and email #

7

Enter the code sent to your business phone #

Enter the verification code sent to phone screen
  • 1Enter the 6-digit code from the SMS (or automated call).
  • 2Select the confirm button. A spinner appears while it checks the code.
Wrong number? Use Change phone number. No code? Wait for the timer, then select Resend code.
8

Enter the code sent to your business email #

Enter the verification code sent to email screen
  • 1Open the email from OpenAI and enter the 6-digit code. Check spam if it hasn't arrived within a minute.
Claim submittedOpenAI reviews the claim and emails you a decision or a request for more information. While the claim is under review you can withdraw it with Cancel claim.

Alternative: verify through your Shopify store #

If your business runs on Shopify, you can verify by connecting the store instead of using DNS. In Business Hub choose Shopify store → Connect Shopify → Log in to Shopify, and sign in to the store you're claiming. Shopify then asks you to install the ChatGPT app:

Shopify admin Install app dialog for ChatGPT by OpenAI
  • 1Review the permissions: View customer data, View staff and contributor data and View and edit store data (customers, products, marketing, analytics). Expand each row to see the details.
  • 2Select Install.
Shopify setup can also connect your product feed (prices and availability) and may create a draft business agent automatically.
Permissions checkThis app gets wide access to customer and store data. On a client's store, get the store owner's sign-off before you select Install.

Part 4: Your business dashboard #

9

Review the Overview page #

Business overview page showing DRAFT badge, Verify identity banner and Get started cards
  • 1DRAFT: the profile isn't published yet. Only unpublished drafts can be deleted (••• menu → Delete draft).
  • 2Verify: identity verification is required before you can edit business info or publish the agent (see step 10).
  • 3Get started cards: review your agent's guidelines, upload a product catalog, or upgrade to a ChatGPT Business plan for teammates and workspace agents.
  • 4Edit business info: update website, description, category, logo, cover photo, delivery and return policies (unlocked after Persona approval).

Part 5: Complete identity verification with Persona #

10

Select Verify and finish the Persona check #

  1. On the Overview page, find Verify your identity with a government-issued ID and select Verify (marker 2 above).
  2. Select Continue to Persona.
  3. Follow the prompts: photograph your ID, take a selfie, and add business registration details or proof of authorization if asked.
  4. Wait for the approval email. You can withdraw with Cancel submission while the check is pending.
What approval unlocksPublishing business info changes, connecting a product feed, viewing insights, creating a business agent, and the blue verified badge. Claiming alone does not give you the badge. Make sure the business name, address and any registration or tax number match your official records.

Part 6: Insights, Agent builder and Products #

11

Brand insights #

Brand insights panel with Mentions and Website clicks, no data yet
  • 1Switch between Brand insights (how ChatGPT mentions you) and Agent insights (activity on your business agent).
  • 2Choose the reporting window: 7D or 28D.
Mentions count when ChatGPT references your website; naming the brand alone doesn't count. Further down the page you'll find the top 5 discovery topics. A blank “—” on a new profile means the data hasn't reached the reporting threshold yet, not that there was no activity.
12

Agent builder #

Agent builder page requiring identity verification
  • 1Open Agent builder from the Business menu.
  • 2Until Persona is approved you'll only see the Verify prompt.
Once you're approved and eligible: review the information the agent uses (products, return policy), write instructions that follow the Business Agent Policy, preview it with a real customer question, then select Publish. Agents explain products and policies and link to your site; they can't take orders or bookings.
13

Products #

Products page: Bring your products into the conversation
  • 1Open Products to add your catalog so it can appear in ChatGPT answers and your business side panel.
  • 2Verification is required first.
Upload a CSV that follows OpenAI's product feed specification, link a hosted feed URL, or connect your Shopify feed. A feed doesn't guarantee that ChatGPT will recommend your products.

Troubleshooting and FAQs #

ProblemWhat to do
Verify domain failsCheck that the name and value match exactly (no extra quotes or spaces) and that the record hasn't expired. Wait for DNS to propagate, then retry. A record added at the root domain instead of the openai-business-profile host won't work.
Code never arrivesWait for the resend timer. Check spam for email, or switch SMS to an automated call.
Business already claimed by someone elseOpen its profile → ••• → Dispute ownership, then verify with Persona.
Can't create an agentConfirm Persona is approved and your business meets the location, type and industry requirements.
Updated details not showingOpenAI reviews changes before publishing, and ChatGPT may also draw on other sources.

Does claiming boost rankings in ChatGPT? No. It lets you control the information you provide, but it doesn't guarantee visibility, and advertising doesn't influence ChatGPT's independent answers.
Can an agency manage it? Yes. The admin who claimed the business can add teammates and grant an agency access. Each person signs in with their own ChatGPT account. Don't forward a personal claim invitation.
Multiple brands? Each brand is claimed and managed separately. Claiming the main brand doesn't claim its locations.

Source: OpenAI Help Center, Setting up your business on ChatGPT. Screens captured 11 November 2026. The interface may change.