Technical SEO FAQ · Crawling, Crawl Budget & URL Management

How do you identify URLs that unnecessarily consume crawler resources?

Classify URLs by type and compare crawl activity against SEO value.

Look for:

  • parameter URLs;
  • duplicate URLs;
  • unnecessary sorting/filtering combinations;
  • internal search URLs;
  • session URLs;
  • redirect chains;
  • soft 404s;
  • infinite URL spaces;
  • obsolete URLs;
  • dynamically generated low-value URLs.

Use server logs to identify how often Googlebot requests each pattern.

A useful analysis is:

crawl requests by URL type ÷ total Googlebot requests

Then ask whether the percentage spent on each type is justified.

Google recommends managing URL inventory, consolidating duplicate content, and blocking unnecessary URLs where appropriate.


Sources


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