Technical SEO FAQ · Crawling, Crawl Budget & URL Management

How do you decide which URL patterns should be crawlable?

Create a URL governance matrix.

For every pattern, determine:

  • Should Google discover it?
  • Should Google crawl it?
  • Should it be indexed?
  • Should it have a self-canonical?
  • Should it appear in XML sitemaps?
  • Does it represent unique search value?
  • Can the URL space grow uncontrollably?

For example, core product and category URLs are normally designed to be crawlable and indexable, while internal-search and session URLs are commonly controlled.

The decision should come from the site's information architecture and search intent, not from arbitrary crawler-tool scores.


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