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Technical SEO FAQ · XML Sitemaps & Robots.txt

How do sitemap errors help diagnose technical SEO problems?

A sitemap can function as a controlled test set.

If your sitemap contains 100,000 URLs and only 50,000 are indexed, investigate:

  • duplicates;
  • canonical mismatches;
  • noindex;
  • content quality;
  • discovery;
  • URL status;
  • rendering.

Do not interpret the indexed/submitted ratio as a universal "indexation score." The reasons vary by site.

Sources

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