Technical SEO FAQ · Core Web Vitals, Performance & HTTP

How can third-party scripts affect SEO and performance?

Third-party scripts can consume CPU, network bandwidth and main-thread time.

Examples:

  • analytics;
  • chat widgets;
  • advertising;
  • heatmaps;
  • personalization;
  • A/B testing.

They can affect INP and loading performance, and poorly implemented scripts can also interfere with rendering.

Audit scripts by:

  • owner;
  • purpose;
  • load timing;
  • size;
  • execution time;
  • business necessity.

Sources


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