Glossary
What Is E-E-A-T?
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness, the framework Google's quality raters use to assess content and site credibility.
E-E-A-T isn't a direct ranking factor measured algorithmically — it's a rater guideline framework that describes the kind of content and site signals Google's systems are tuned to reward.
Want to go beyond definitions and actually fix issues like this on your own site? Join the Technical SEO Workshop →