The SEO Central
Sun, 25 Oct 2026 Enroll now
Live · 1-hour workshop · Recording included

GEO & AI Search Fundamentals

A focused, one-hour live session on how AI search actually works — how generative engines retrieve, rank, and generate answers — and what it takes to get your brand cited in ChatGPT, Google AI Overviews, and other answer engines. Real mechanisms from live client work, not hype.

Live & hands-on 1 hour Recording included
Sunday, 25 Oct 2026 · 6:00–7:00 PM IST · 1 hour · Recording included
Enroll now · ₹1,000 ₹399 See what we cover

40 seats left · Early-bird price ends in —

GEO & AI Search Fundamentals
★★★★★ Rated 5/5
from past sessions
20+
International clients worked with
100+
Professionals trained
50M+
Impressions generated
5/5
★★★★★Last cohort rating

Who it's for

Who this workshop is for

One focused hour on the fundamentals of GEO and AI search. Here is who gets the most from it.

This is for you if

  • ✓ You do SEO, marketing, content, or PR and want to understand AI search
  • ✓ You want your brand to show up in ChatGPT, Gemini, and Google AI Overviews
  • ✓ You keep hearing GEO, AEO and LLMO and want the real picture, fast
  • ✓ You want the mechanism — retrieval, ranking, generation — not buzzwords
  • ✓ You are short on time and want a high-signal primer you can act on

This is not for you if

  • ✗ You want a deep, multi-day hands-on technical build (see the 4-day series)
  • ✗ You are looking for link-building or paid-ads tactics
  • ✗ You want a passive, watch-later course with no live Q&A

What you'll take away

In one hour, you'll understand

How AI search actually works

The modern retrieval stack — how generative engines retrieve, score, and generate answers, and where your content fits in that pipeline.

GEO, AEO & LLMO, demystified

What each term really means, how they relate to classic SEO, and which of them actually moves the needle.

How AI answers pick their sources

What makes AI Overviews and ChatGPT cite one page over another — grounded in real citation experiments.

Query fan-out

How assistants expand a single prompt into many hidden queries — and how to be visible across all of them.

Entities & the semantic web

Why entities, structured data, and consistency decide whether machines understand and trust your brand.

What to do on Monday

A simple, prioritized starting checklist to make your site more quotable by AI — no dev team required.

In this session

The two things most teams get wrong about AI search

We spend the hour where it matters most right now.

Core

How AI engines read & cite you

Most content is written for humans and keywords, not for machines deciding what to quote. We break down how AI engines discover, parse, and choose sources — and what makes your page the one that gets cited.

  • ✓ Retrieval, ranking and generation — the pipeline behind every AI answer
  • ✓ What AI Overviews and ChatGPT actually look for when citing
  • ✓ Query fan-out: the hidden sub-queries you need to cover
  • ✓ Signals that make a page easy (or impossible) to quote
Action

Getting your brand into the answer (GEO)

Visibility in AI answers is earned differently from blue-link rankings. We cover the practical moves — entities, structure, and evidence — that make your brand show up and get attributed.

  • ✓ Entities and structured data that machines can trust
  • ✓ Content structure that AI can lift cleanly into an answer
  • ✓ Building evidence and consistency across the semantic web
  • ✓ A prioritized starting checklist you can act on this week

Your instructor

Abhinav Krishna
50M+
Impressions
2M+
Clicks generated
30+
Research guides
Connect on LinkedIn

Abhinav Krishna

Founder & Head of Research, The SEO Central

Technical SEOAdvanced AuditingJavaScript SEOInternational SEOE-commerce SEOAI Search / GEO

Abhinav is the founder of The SEO Central, a research-led platform on modern search and AI-search visibility. With 5+ years in technical SEO and GEO, he has worked hands-on with 20+ international clients and MNC agencies, generating 50M+ impressions and publishing 30+ in-depth technical guides. His focus is the technical problems that quietly cap growth: crawling and indexing, advanced auditing, and site-type-specific work across e-commerce, JavaScript, and international sites.

His approach is deliberately unhyped: findings first, mechanism second, strategy third. This series distils that into four practical days, built around real sites and real tools rather than slides.

Connect on LinkedIn

From past cohorts

What people say

Last Season attendee reviews.

★★★★★
The Session Was Very informative and as alsways Abhinav explained these advanced topics in a very simple and easy manner
Abhijith MJ
Founder Brandarquitecta
★★★★★
Thanks Abhinav for the sessions, The auditing fraeworks was new to me. I set up targeted crawls, compared them, and got very detailed undestading of these topics
Bhuvan Nath
SEO Analysts
★★★★★
Abhinav explained the technical concepts very clearly and helped clear many of my doubts around crawling and indexing. The depth of the session was really helpful.
Sunaina
Digital Marketing Trainer
★★★★★
“Abhinav’s way of explaining technical SEO made the session very informative and engaging. The practical explanations helped me understand the concepts much better.”
Al
Aleena
★★★★★
The AI Search and GEO day alone was worth it. I now know how to make our content legible to AI answers, not just Google.
Sourav
Digital Marketing Executive
★★★★★
The Session Was Very informative and as alsways Abhinav explained these advanced topics in a very simple and easy manner
Abhijith MJ
Founder Brandarquitecta
★★★★★
Thanks Abhinav for the sessions, The auditing fraeworks was new to me. I set up targeted crawls, compared them, and got very detailed undestading of these topics
Bhuvan Nath
SEO Analysts
★★★★★
Abhinav explained the technical concepts very clearly and helped clear many of my doubts around crawling and indexing. The depth of the session was really helpful.
Sunaina
Digital Marketing Trainer
★★★★★
“Abhinav’s way of explaining technical SEO made the session very informative and engaging. The practical explanations helped me understand the concepts much better.”
Al
Aleena
★★★★★
The AI Search and GEO day alone was worth it. I now know how to make our content legible to AI answers, not just Google.
Sourav
Digital Marketing Executive
★★★★★
Session Was realy Nice , got lot of new info on screaming frog and crawling for audits
Sarath S
SEO Analyst
★★★★★
Advanced tech seo workshop was realy healpfull, he had good examples of explaying advanced topic like hydration and ssr to us , very much intrested in future sessions
Mohammed Irfan
SEO Strategist
★★★★★
The Chrome DevTools and Network tab session was so practical never seen anyone explaining those in a session thanks the seo central team
Pr
Prakrithi
SEO Manager
★★★★★
Session Was realy good, expecialy the e-commerce technical session helped me tackle faceted navigation and structured data on our store with real confidence.
Deepu
Digital Marketer
★★★★★
Clear, structured and deep. The crawling and rendering explanations were the best I have come across.
Sa
Saranya Suresh
Digital Marketer
★★★★★
Session Was realy Nice , got lot of new info on screaming frog and crawling for audits
Sarath S
SEO Analyst
★★★★★
Advanced tech seo workshop was realy healpfull, he had good examples of explaying advanced topic like hydration and ssr to us , very much intrested in future sessions
Mohammed Irfan
SEO Strategist
★★★★★
The Chrome DevTools and Network tab session was so practical never seen anyone explaining those in a session thanks the seo central team
Pr
Prakrithi
SEO Manager
★★★★★
Session Was realy good, expecialy the e-commerce technical session helped me tackle faceted navigation and structured data on our store with real confidence.
Deepu
Digital Marketer
★★★★★
Clear, structured and deep. The crawling and rendering explanations were the best I have come across.
Sa
Saranya Suresh
Digital Marketer

Enrol

One hour that changes how you see search

Early-bird · — left
₹399 ₹1,000

1-hour live workshop · Sun, 25 Oct 2026 · 6–7 PM IST

  • ✓ 1-hour live session with Abhinav
  • ✓ Live Q&A
  • ✓ Session recording
  • ✓ Certificate of participation
  • ✓ A starter GEO checklist
Enroll now · ₹1,000 ₹399

Only 40 seats remain

Go deeper

The research behind this workshop

A preview of how we teach. Each of these in-depth guides opens in a new tab.

AI Search

How Modern Search Systems Retrieve, Score, and Generate Answers

Read guide → GEO

Optimizing Visibility in Generative AI Answers: LLMO, GEO & RAG

Read guide → AEO

What Is Answer Engine Optimisation? Explained With Case Study

Read guide → AI Overviews

Experiment: How Google AI Overview Picks Citations

Read guide → Query Fan-Out

How to Uncover the Exact Queries GPT-5 Sends (Query Fan-Out)

Read guide → Case Study

GEO/AI Search Optimization Case Study for a Qatar B2C Store

Read guide →

Browse all 30+ guides

Questions

Before you enroll

Do I need to be technical?

No. This is a fundamentals session. Basic familiarity with SEO or content helps, but every concept is built from the ground up in plain language.

Is it live or recorded?

It is a live, one-hour session with live Q&A. You also get the recording afterward, so nothing is lost if you can’t make it live.

How long is it?

One focused hour on Sunday, 25 October 2026, 6:00–7:00 PM IST.

Do I get a certificate?

Yes — a certificate of participation is issued after the session.

Is this the same as the 4-day Technical SEO series?

No. This is a one-hour primer on GEO and AI search. The 4-day Advanced Technical SEO series is a separate, deep hands-on program.

How do I pay? Is it secure?

Payment is handled securely through Razorpay. The offer price is ₹399 (regular ₹1,000).

Understand AI search in one focused hour.

Live on Sunday, 25 Oct 2026 · 6–7 PM IST · Recording included. Limited seats.

Enroll now · ₹1,000 ₹399
GEO & AI Search Fundamentals
₹1,000 ₹399
40 seats left · early-bird ends soon
Enroll now