# How would you optimize internal links on an e-commerce website?

> Use multiple levels:

**Category → subcategory → product**

and contextual relationships such as:

**Product → compatible products**

**Product → category**

**Product → related products**

Also ensure important products remain discoverable even when inventory changes.

Do not rely exclusively on filters. Search engines need a stable crawlable path to important URLs.

## Sources

- [Google Search Central — Links Crawlable](https://developers.google.com/search/docs/crawling-indexing/links-crawlable)

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Answered by Abhinav Krishna (https://www.theseocentral.com/author/abhinav-krishna)
Source: https://www.theseocentral.com/technical-seo-faq/how-would-you-optimize-internal-links-on-an-e-commerce-website