# How do you identify internal-linking opportunities algorithmically?

> Create a page-to-page relevance model using:

- topic/entity similarity;

- category relationships;

- breadcrumb relationships;

- existing anchor text;

- destination importance;

- crawl depth;

- current inbound-link count.

Then generate candidate relationships and have editorial/product teams approve them where needed.

Avoid automatically inserting thousands of low-value links. The system should optimize meaningful relationships, not link volume.

## Sources

- [Google Search Central — Links Crawlable](https://developers.google.com/search/docs/crawling-indexing/links-crawlable)

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Answered by Abhinav Krishna (https://www.theseocentral.com/author/abhinav-krishna)
Source: https://www.theseocentral.com/technical-seo-faq/how-do-you-identify-internal-linking-opportunities-algorithmically
