# How do you build an internal-linking strategy for a large website?

> Start with page importance and relationships.

For each important page, determine:

- which pages should link to it;

- what contextual relationship those links represent;

- what anchor text is natural and descriptive;

- whether the link is crawlable;

- whether the destination is canonical.

Then audit inbound internal-link counts and source quality.

The goal is not maximizing links. It is creating a useful, crawlable information graph.

## Sources

- [Google Search Central — Links Crawlable](https://developers.google.com/search/docs/crawling-indexing/links-crawlable)
- [Google Search Central — Essentials](https://developers.google.com/search/docs/essentials)

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Answered by Abhinav Krishna (https://www.theseocentral.com/author/abhinav-krishna)
Source: https://www.theseocentral.com/technical-seo-faq/how-do-you-build-an-internal-linking-strategy-for-a-large-website