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GEO, or Generative Engine Optimization, is nothing but good SEO. In this section, we will discuss the technology behind these generative answer engines.
When ChatGPT searches the web, it doesn’t send your prompt as-is.Behind the scenes, GPT-5 performs a process known as a query fan-out — it rewrites your original question into one or more search queries designed to fetch the most relevant, factual, a...
Recently, I noticed something unusual in Google Search Console (GSC) — queries that don’t look like they were typed by humans at all. They appear structured like AI prompts, often starting with phrases such as “evaluate the” or including tags like “...
What Is Answer Engine Optimisation ? Answer Engine Optimization (AEO) is the practice of structuring and optimizing content not only in your website but all over semantic web, so that search engines can directly extract and display it as an answer. I...
1. What is an Ontology ? An ontology is a structured way of organizing knowledge. It helps you describe a topic or domain using: Concepts (also called entities) – like “Real Estate,” “Property,” “Agent” Attributes (properties of the concept) – like...
Modern search engines, especially those using AI technologies like Google AI Mode and Gemini, are shifting away from evaluating content at the page level. Instead, they assess content at the chunk level self-contained blocks of information that can b...
In 2025, Google officially transitioned from a traditional search engine to an AI-first knowledge engine. With the rollout of AI Mode, users no longer interact with Google the way they used to. What started as a keyword-driven tool for information re...
