Glossary

What Is Knowledge Graph?

A structured database of entities and the relationships between them, used by search engines to understand real-world things.

A knowledge graph stores facts as connected nodes — a person connected to an organization, a product connected to a category — rather than as isolated keywords. Search engines use knowledge graphs to disambiguate entities, power knowledge panels, and ground generative answers in verified relationships.


Related terms

Want to go beyond definitions and actually fix issues like this on your own site? Join the Technical SEO Workshop →


← Back to glossary